Bespoke has just published a detailed study on the language of the two main parties, previewed in tomorrow’s Guardian
Key insights include
1. Average Labour sentence is 19 words. Average Conservative sentence is 14 words.
2. Labour use two and half times as many stats as Conservatives. Conservatives tell two and half times as many stories as Labour.
3. Labour use twice as many military metaphors as Conservatives. Conservatives use twice as many nature metaphors as Labour.
4. Labour buzz words are tough, new and guarantee. Conservative buzz words are modern, together and responsibility.
If anyone wants to find out more about this study or its implications, give me a call or drop me a line.
Posted by Simon Lancaster on April 21st, 2010 :: Filed under
Random
The location for yesterday’s launches will have been carefully pondered by party strategists. A well selected backdrop can send a powerful message and no backdrops could be more iconic or meaningful than those on show yesterday.
Brown chose Number 10, surrounded by his highly experienced Cabinet, chest puffed out like a gladiator. This sent the message, ‘I am powerful.’
Cameron chose Parliament as the backdrop, surrounded by supporters, and he reached out to them in a John Major soap box way. This sent the message, ‘The voters are powerful.’
Clegg chose Lib Dem HQ as his backdrop, surrounded by young interns, proudly wearing their staff passes. This sent the message, ‘I’m not powerful.’
Posted by Simon Lancaster on April 7th, 2010 :: Filed under
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As I cycled in this morning, I saw the satellite vans outside Buck Palace and a throng of cameraman around the back of Downing Street. I then saw a very excited looking Minister who told me he was on his way to the Dissolution Cabinet (and feeling confident!). Now, the helicopters are buzzing above.
You can’t beat being in Westminster at election time. This is what it’s all about. Can’t wait to see how things unfold over the coming weeks.
Posted by Simon Lancaster on April 6th, 2010 :: Filed under
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