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Rhetorically speaking…
Speechwriters Blog on Speechwriting

A picture is worth a thousand words

The location for yesterday’s launches will have been carefully pondered by party strategists. A well selected backdrop can send a powerful message and no backdrops could be more iconic or meaningful than those on show yesterday.

Brown chose Number 10, surrounded by his highly experienced Cabinet, chest puffed out like a gladiator. This sent the message, ‘I am powerful.’

Cameron chose Parliament as the backdrop, surrounded by supporters, and he reached out to them in a John Major soap box way. This sent the message, ‘The voters are powerful.’

Clegg chose Lib Dem HQ as his backdrop, surrounded by young interns, proudly wearing their staff passes. This sent the message, ‘I’m not powerful.’


Posted by Simon Lancaster on April 7th, 2010 :: Filed under Random
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