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Rhetorically speaking…
Speechwriters Blog on Speechwriting

Political Language

Bespoke has just published a detailed study on the language of the two main parties, previewed in tomorrow’s Guardian

Key insights include

1. Average Labour sentence is 19 words. Average Conservative sentence is 14 words.

2. Labour use two and half times as many stats as Conservatives. Conservatives tell two and half times as many stories as Labour.

3. Labour use twice as many military metaphors as Conservatives. Conservatives use twice as many nature metaphors as Labour.

4. Labour buzz words are tough, new and guarantee. Conservative buzz words are modern, together and responsibility.

If anyone wants to find out more about this study or its implications, give me a call or drop me a line.

Posted by Simon Lancaster on April 21st, 2010 :: Filed under Random
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One Response to “Political Language”

  1. Jo Nadin
    April 22nd, 2010

    Fascinating stuff. Do send over the full stats!

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