Nice use of metaphor by Brown today as he unveiled Whitehall’s worst-kept secret, that the Budget will be held on 24th March.
He’s run with a ’stormy waters’ metaphor.
‘Whilst we have come through the worst of this dreadful storm, the waters are still choppy. We have got through this storm together, but there are still substantial risks ahead. It’s about having the courage to set your mission and the courage to take tough decisions and stick to them without being blown off course. We are weathering the storm. Now is no time to turn back. We will hold to our course and we will complete this mission.’
This metaphor improves Brown’s positioning on two counts.
1. By suggesting that the economic downturn was a force of nature, he counters any suggestion that it might have been the consequence of Government action or inaction.
2. By pitching GB as the captain of a ship sailing stormy waters, it strengthens the case for him staying on, as we all know that to change captain mid-stream would be reckless.
Posted by Simon Lancaster on March 10th, 2010 :: Filed under Random
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