Our courses are based on Bespoke’s unique 360° degree approach to the Art and Craft of Speechwriting© , which includes:
The Art of Speechwriting
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The Art of Persuasion - analysing, engaging and convincing audiences
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The Art of Argument - framing, manipulating and controlling debate
- The Art of Metaphor - creating images, moods and feelings
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The Art of Narrative - story-telling
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The Craft of Speechwriting
- The Craft of Writing - gathering, shaping and editing material
- The Craft of Media Management - controlling the media spotlight, crafting memorable sound-bites
- The Craft of Delivery – final read-throughs, delivering and disseminating the text
- The Craft of Strategy - preparing speech strategies within a coherent communications mix
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