Mildly amused to see all this fuss about Harriet Harman calling Danny Alexander a ‘ginger rodent’.

Everyone’s alighting on the ‘ginger’ part of the gag but I’m more interested in the ‘rodent’.

Vermin metaphors are extraordinarily powerful and emotive rhetorical devices. They’re most frequently used by people who want to suggest either overtly or unconsciously that extermination is the only option.

So vermin metaphors are used by Mafia bosses to talk about informers (’rats’). They were used by the Hutu to talk about the Tutsi in the Rwandan genocide (’cockroaches’). They were also used extensively by Hitler to talk about the Jews in Mein Kampf. He talked about the Jews as a ‘horde of rats, fighting bloodily among themselves‘.

So Harriet is following her dear friend Polly in likening the Condems to the Nazis, albeit unconsciously. First, Polly apologised. Now, Harriet apologised.

Good on them both for apologising - surely the right course - but if they’d bought my book on Speechwriting, they’ve have known better than to use these metaphors in the first place….

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The Mail on Sunday has reviewed my book, Speechwriting: The Expert Guide, in today’s paper. I’m absolutely THRILLED that they’ve given it FOUR STARS (one more than they’ve given Simon Winchester’s new book).

You can download the full review from files.me.com/simonlancaster/gugsu5 but here are some of the highlights:

‘Whether you wish to write speeches yourself or just want to know how to deconstruct the words of others, Lancaster’s superbly written guide will prove invaluable.’

‘Pithy and informative insider’s guide to the art of getting one’s message across.’

‘One fascinating gem to emerge from this book is just how little things have changed in the past 2,000 years.’

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